Conversion Rate Optimization & SEO Services
Complete Digital Management & Strategy

Go Beyond Simple SEO and Analytics - It's Time for Complete Strategic Digital Management

If you are like a lot of companies we have met with over the years, digital marketing is frustrating, expensive, and requires a lot of hard labor. You have one company building your website, one optimizing it , one for social media, and one for email marketing. You spend a lot of time and money on different marketing elements but most people cannot tell you how their strategy actually works. A considerable amount of web and digital marketing companies offer services but lack the full understand of how to integrate the technical programs to the real life metrics of your company. Remember most interactive companies are either graphic or IT savvy but are not as strong in the sales and marketing arena for a company, especially in the B2B and manufacturing markets.

Many companies will never be able to reach an ROI on digital marketing because it was never set up properly in the first place. Most people view digital marketing as a giant digital check list, We have a website, check! We have a Blog, check! We are optimized, check!  They go through the motions but lack an overall plan to tie these activities to your business goals and tactics resulting in no target to aim for or goal to achieve.

One of the best tools for measuring a website and related digital content is Google analytics.  The biggest problem is that most people never setup the program or learn how to use reports to give you relevant information that helps you understand your audience and see the effectiveness of your website, social media, and email campaigns.
Digital marketing strategy is the formal process of developing a complete marketing life-cycle and detailing the  related activities to drive qualified leads to your business.  Strategy starts  with your business goals first and then working your way through tactics, goals and performance indicators.  By benchmarking the effectiveness of your website, social media  and paid advertising you can determine where your strengths and weaknesses are and adjust accordingly.

With this information you can optimize web pages and content to drive specific targeted traffic to your website and digital content with appropriate social media and an effective email campaigns using multi channel messaging. You can then track usage and other data points in analytics to determine your target audience's interests as well as other information to help improve your content and to build a persona of your target customers. You can also segment the different types of customers and build their preferences. Finally you can harvest real users through IP identification and using multiple dimensions to build an Online profile of their interests and usage.